Submitted by mspblog on Thu, 09/29/2011 - 07:09
How do you ascertain if something creates value for your business? Well, it should help you connect and engage more with your customers which brings you a step closer to increasing your profit margins and a surge of ROI. Social media platforms are one of those tools that help bridge the communication gap between a customer and a company, a brand, or a local business. It actually puts the "public" in public relations again by simply utilizing every platform to improve efforts in customer service. Businesses that leverage on their social media outreach paves the way for smooth feedback response as customers can easily voice out their comments and suggestions for a business to improve an area of concern.
Social platforms such as Facebook, Twitter, and Google+ enable businesses to capture a specific niche depending on their product. Businesses have put a premium on user engagement in order to increase brand awareness. As the world becomes more social, a brand isn't merely recognized by its logo or motifs alone, but on how much it's discussed or mentioned in relevant circles. A brand's Facebook page is a community itself, it came along by itself because every Facebook user who Like-d the page believes in that brand's product. People as customers always love a healthy conversation, and social media has given people a voice. It improves community management and makes every community member connected to another.
Social platforms such as Facebook, Twitter, and Google+ enable businesses to capture a specific niche depending on their product. Businesses have put a premium on user engagement in order to increase brand awareness. As the world becomes more social, a brand isn't merely recognized by its logo or motifs alone, but on how much it's discussed or mentioned in relevant circles. A brand's Facebook page is a community itself, it came along by itself because every Facebook user who Like-d the page believes in that brand's product. People as customers always love a healthy conversation, and social media has given people a voice. It improves community management and makes every community member connected to another.
While social media brings elegant organization to Facebook pages of businesses and communities, a digital signage is a medium of direct and personal communication as well. The more interactive a digital signage is, the more it catches the attention of a person. Digital signage providers should already embrace the idea of social media and digital signage integration. The synergy between these two are more than evident in the world today. For instance, a digital touch-screen may ask a user to log in on his Facebook or Twitter account for an exclusive offer through their iPhone or iPad. Not only does it increase brand awareness, the synergy of social media and digital signages brings more value to a brand. The more people that digital signages inform about other people's feedbacks about a brand, the more effective the integration of social media and digital signages is.
1 Comment(s) so far ....
Good article.
Submitted by Raul Ramos (not verified) on Fri, 10/07/2011 - 20:27.Very interesting and yes, the synergy of both are just the beginning.